The 2013 Budweiser Super Bowl ad titled “Brotherhood” is a heartwarming and emotionally charged commercial that features the iconic Budweiser Clydesdales, the majestic horses that have long been a symbol of the brand. The ad, which is the extended version of a previous spot, ran during Super Bowl XLVII and quickly became one of the most memorable moments of the game. This ad is often celebrated not just for its visuals but also for its emotional narrative, showing the powerful bond between a Clydesdale horse and its trainer.
Plot Overview:
The extended version of “Brotherhood” opens with the story of a young Clydesdale foal that forms a special connection with a man who works as one of the horse’s handlers. From the moment the foal is born, the man is there for it, feeding it and taking care of it as it grows. Over time, the foal matures into a full-grown horse, but the bond between the man and the horse remains unbreakable. The foal is eventually trained to become part of the famed Budweiser Clydesdales team, known for their appearances in the brand’s commercials.
As the story progresses, the Clydesdale, now fully grown, is seen performing in front of a large crowd, showcasing the horse’s strength, grace, and skill. Just as the horse is about to leave for the parade, the trainer is heartbroken to see his companion go. However, in a truly touching moment, the horse recognizes the trainer from a distance, running through the streets to greet him. The trainer is overwhelmed with emotion as the Clydesdale stops in front of him, nuzzling him affectionately.
Symbolism of “Brotherhood”:
The theme of “Brotherhood” is all about connection, loyalty, and friendship, which mirrors the spirit of the Budweiser brand. The horses, known for their grace and power, symbolize the strength of bonds between individuals, while the trainer’s dedication and affection for the animal represent the idea of mutual respect and unwavering commitment. The Clydesdale’s return to the trainer emphasizes the notion that bonds formed from love and care are never truly broken.
The Role of Music:
The ad is paired with the song “Landslide” by Fleetwood Mac, which amplifies the emotional weight of the story. The somber tone of the song, coupled with the slow-motion visuals of the Clydesdale’s return to the trainer, intensifies the emotional response from the audience.
Impact and Legacy:
The “Brotherhood” ad became an instant hit and was widely praised for its heartfelt narrative. It was hailed as one of the best Super Bowl ads of 2013 and continued the legacy of the Budweiser Clydesdales in commercial history. The ad’s popularity also led to its extended version, which is considered one of the most powerful and emotional Super Bowl commercials to date.
